The Impact of Value Cocreation on CSR Innovation and Economic Performance

Based on the resource-based view (RBV) and value cocreation theories, this study investigated how supplier cocreation, intracompany customer influence corporate social responsibility (CSR) innovation economic performance. We collected data from 200 manufacturers to test proposed relationships. The results showed that had different positive impacts CSR; greatest impact, followed by cocreation. CSR did not have a significant effect Companies’ capacities completely mediated relationship between findings of analysis theoretical practical implications. Theoretically, broadens research scope Practically, it helps companies realize sharing information, establishing cooperative relations, conducting interactions with stakeholders, which can promote implementation practices, performance be improved.